Connected TV (CTV) Update

The UK has witnessed a remarkable surge in the adoption of Connected TV (CTV) in recent years. As of 2024, over 60% of UK households have a CTV device, reflecting a 15% year-over-year growth. This rapid adoption is driven by the increasing availability of high-speed internet, the proliferation of streaming services, and a shift in consumer viewing habits from traditional linear TV to on-demand content.