News & Insights

BT GA4 Insights August 2022

August 7, 2022
Elizabeth Carr

“GOOGLE ANALYTICS 4 – WHAT DOES IT MEAN FOR BLUE TIGER & CLIENTS”

Abstract

Google Analytics 4 (GA4) is the new version of Google Analytics. GA4 replaces Universal Analytics (aka GA3) which will become obsolete on 1 July 2023.

GA3 analytics accounts will stop processing new data on July 1 2023. However, it will still be able to get access to and download historical GA3 data for 6 months after this date. Note: GA3 data is not compatible with GA4, so historical comparison with GA4 and GA3 data will not be possible.

Share this post
Send us a message
Please enable JavaScript in your browser to complete this form.
Name
Head Office
Media House
112b High Street
Maldon
Essex
CM9 5ET