BT GA4 Insights August 2022

“GOOGLE ANALYTICS 4 – WHAT DOES IT MEAN FOR BLUE TIGER & CLIENTS”

Abstract

Google Analytics 4 (GA4) is the new version of Google Analytics. GA4 replaces Universal Analytics (aka GA3) which will become obsolete on 1 July 2023.

GA3 analytics accounts will stop processing new data on July 1 2023. However, it will still be able to get access to and download historical GA3 data for 6 months after this date. Note: GA3 data is not compatible with GA4, so historical comparison with GA4 and GA3 data will not be possible.