Projects

ROI case study – National holiday park

April 25, 2021
Zunaira Nasir

BRIEF

A national holiday park were looking to build awareness and drive bookings of 2021 holidays.

KEY CHALLENGES

  • The campaign ran during a period where the country was in a national lockdown and there was uncertainty around when holidays would be allowed again.
  • Consideration needed to be given to an evolving media landscape and consumption habits due to changes in behaviour during lockdown.
  • The ‘staycation market’ had become very competitive during 2020.

STRATEGY

  • Capitalising on an increase in consumption, use Linear and Addressable TV to generate mass market awareness to key audience profiles.
  • Synchronise digital channels with the TV activity, re-targeting users and driving them through the funnel.

Further case studies available on request

Results

£3.6m
revenue generated during the campaign period
82%
increase in revenue during the campaign period
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