Projects

Lead generation case study – leasing

April 25, 2021
Zunaira Nasir

BRIEF

  • Drive awareness of leasing opportunities to B2B retail and F&B markets.
  • Generate leads for commercial spaces.

KEY CHALLENGES

  • Identifying and reaching a niche audience who are in-market to rent commercial space.
  • Ensuring leads generated were of a high quality and fit with the aesthetics of the commercial area.

STRATEGY

  • Initially raising awareness to a B2B audience using upper funnel channels such as digital programmatic and direct buys, tailored to the relevant audience.
  • Introducing additional digital channels once enough data was gathered to re-target those who had showed an interest in the initial awareness phase, driving leads.

Further case studies available on request

Results

Paid media generated
66%
of all leads during the campaign period
CPA down
85%
from start to end of campaign
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Head Office
Media House
112b High Street
Maldon
Essex
CM9 5ET